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Estimating visitor value

We love traffic.  We want as much traffic as possible.  It is really nice to see our traffic graphs jump really high.  With our PPC campaigns we pretty much obsess over our click-through rates.  We like to go after the keywords phrases that drive the most traffic.  Everybody is in love with Digg and Social Media.

All traffic is not equal, even search traffic coming from similar phrases.  What we really need is traffic that converts.  Visitors that take whatever action we expect them to take.  Buy an e-book, subscribe to our newsletter or download our software, etc.  We need traffic motivated to take action.

There is a big difference between running a site that get 10,000 visitors a day that makes $10,000 a month and one that gets 1,000 visitors a day that makes $20,000 a month. For the first, the visitor is worth 3 cents, and for the second is worth 66 cents — 22 times more. Read more