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A World of Bugs and Logs: Advanced Web Analytics
Published by Hamlet Batista on Mon 19 Nov 2007 7 Comments

As search marketers we need to know if our efforts are paying off. How many visitors are we getting? What channels are they coming from? And more importantly, how many of those visitors are taking the action (conversions) that we want them to take?

For all this information, we rely on Web Analytics. There are two basic breeds of web analytics packages: web bugs that use page tagging through JavaScript, and web logs that analyze server data. Each type of package has its pros and cons, so search marketers need to utilize both to get the complete picture. Let me tell you how you can best combine the disparate world of bugs and logs. Read the rest of this entry »
 
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There are many blogs about SEO. Many of them have done, and continue to do, a great job with traditional ideas. Unfortunately, knowing and doing what everybody else does is not a competitive advantage.

This blog is different. It’s about learning the most advanced SEO techniques, led by one of the industry’s up and coming SEO thinkers. Here you will find advanced search engine marketing tips and techniques that give you an edge over your competitors. The ideas are totally original: a fusion of Hamlet Batista’s own experience, research and careful experimentation, along with his readers’ questions, ideas, and thought-provoking input. Come along for the ride and explore, participate and push the limits of today’s SEO.
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