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Getting permanent search engine rankings for your site requires making it very popular within your specific niche. This is what we call a web authority. Other site owners will naturally link to your site when they are talking about your topic because you have some of the best content out there.
It's common sense that if you want your site to become popular, you'll seek advice from those who have already made it. That's assuming they are willing to share how they did it. I personally like to read Neil Patel's blog. He is one of the few SEO celebrities who is open to share how he made it to the top.
Most advanced SEOs carefully study high-ranking pages for the keywords they are targeting. If you can understand how those sites got there, you can apply the same techniques to your site. Unfortunately, as I explained previously, not all sites ranking high will remain there. These sites are like a house of cards, destined to be brought down by the next fair wind. If you apply the strategies of such cardboard castles, yours will come down too. Let me illustrate my point with this story about Sally and Edward.
Popularity: 5% [?]
