Month August, 2007

The Truth About Sitelinks: Site structure is splendid, it seems

August 9th, 2007 @ // 12 Comments

There has been a heated debate on Sphinn about a controversial post by Rand Fishkin of Seomoz. There is a lot to learn from that discussion, but instead of focusing on the debate, I want to talk about something that keeps coming up: Google's Sitelinks. Google doesn't provide a lot of information, but this is […]

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Category : Blog &On-page SEO

Freakonomics: How to lose money by saving

August 7th, 2007 @ // 14 Comments

I am never going to understand why some people don't value their time properly. If you work for yourself, or if you plan to do so in the future, one of the first things you need to learn is to charge yourself an hourly rate—the higher the better. Why? Because affording yourself the maximum rate […]

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Category : Blog

Reclaiming What’s Yours: Getting your feed back from FeedBurner while still tracking subscribers

August 6th, 2007 @ // No Comments

As you are probably aware, FeedBurner's way of tracking subscriptions is a little bit unreliable. You've probably seen your subscription numbers drop significantly during the weekends and during the days when you have no new posts or little activity. If you’re like me, you want to know your actual subscriber numbers. There isn’t a straightforward […]

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Category : Blog

On gurus, Google, and gaining marketshare: Leveraging your position as number one

August 6th, 2007 @ // 7 Comments

A lot of people read blogs, books, articles and other materials from so-called 'gurus' that made it big. Readers are hoping to do the same but I know that no one will match success by simply following a guru’s advice. I am not saying this because I think those gurus are necessarily dishonest or are […]

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Category : Affiliate Marketing &Blog &Paid Search

LinkingHood v0.2 – Find all your supplemental pages with ease

August 3rd, 2007 @ // One Comment

As it is well known by now, Google decided to remove the supplemental label from pages it adds to its supplemental index. That is unfortunate because pages that are labeled this way need some “link lovin’.” How are we going to give those pages the love they need if we are not able to identify […]

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Category : Blog &Technical SEO

Checkmate: Strategic vs Tactical SEO

August 2nd, 2007 @ // 11 Comments

Is SEO just a game? Consider two chess players, Mike and Tom. Mike has never been able to win against Tom. Mike knows all the rules of the game: how to move every piece, when to capture, when to castle; he even knows all the tactical ideas like forks, pins, skewers and discovered attacks. Mike's […]

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Category : Blog &On-page SEO

Controlling Your Robots: Using the X-Robots-Tag HTTP header with Googlebot

August 1st, 2007 @ // 10 Comments

We have discussed before how to control Googlebot via robots.txt and meta robot tags. Both methods have limitations. With robots.txt you can block the crawling of any page or directory, but you cannot control the indexing, caching or snippets. With the robots meta tag you can control crawling, caching and snippets but you can only […]

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Category : Blog &On-page SEO &Technical SEO

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