Featured
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Keep your eyes OFF the search engine rankings
There’s been an interesting debate on WebmasterWorld, Search Engine Roundtable, Sphinn, SitePoint and Search Engine Watch about Google’s recent block of popular rank-checking tools like WebPosition Gold and WebCEO. It appears that clients are very used to tracking their SEO consultants’... Read More »
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Link Mass: How to determine how much effort it takes to rank for any particular keyword phrase
Based on the emails and response I received for my contribution to the “Link Building Secrets” project, I know that I am not the only one that loves to use metrics to measure how close I am to my goals. Thanks to everyone for your emails and encouraging comments. In this post I want to reveal... Read More »
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The Unsuspecting Recruit: Why every SEO MUST learn Internet security
Internet security is a big problem, and it isn’t just for the IT staff anymore. It affects us as SEOs. Don’t believe me? Consider the incident reported at the end of last year by security research firm Sunbelt Software. ...criminals are now combining SEO tactics and booby-trapped... Read More »
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PageRank: Caught in the paid-link crossfire
Last week the blogosphere was abuzz when Google decided to ‘update’ the PageRank numbers they display on the toolbar. It seems Google has made real on its threat to demote sites engaged in buying and selling links for search rankings. The problem is that they caught some innocent ones in the... Read More »
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Advanced Keyword Research — The power of understanding your visitors
As search marketers, I think sometimes we underestimate the power of understanding our visitors. One way we can do this most effectively is through keyword research. Essential keyword research not only helps determine the success or failure of your whole search marketing campaign, but it can also... Read More »
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