On-page SEO

Controlling Your Robots: Using the X-Robots-Tag HTTP header with Googlebot

August 1st, 2007 @ // 10 Comments

We have discussed before how to control Googlebot via robots.txt and meta robot tags. Both methods have limitations. With robots.txt you can block the crawling of any page or directory, but you cannot control the indexing, caching or snippets. With the robots meta tag you can control crawling, caching and snippets but you can only […]

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Category : Blog &On-page SEO &Technical SEO

The Ranking Triathlon: How to overcome crawling, indexing, and searching hurdles

July 23rd, 2007 @ // 3 Comments

I frequently get asked why a particular page is no longer ranking. I wish there were a simple answer to that question. Instead of giving personal responses, I’ve decided to write a detailed post with the possible problems that might cause your ranking to drop, as well as all the solutions I could think of. […]

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Category : Blog &On-page SEO

Content is King, but Duplicate Content is a Royal Pain.

July 19th, 2007 @ // 12 Comments

Duplicate content is one of the most common causes of concern among webmasters. We work hard to provide original and useful content, and all it takes is a malicious SERP (Search Engine Results Page) hijacker to copy our content and use it for his or her own. Not nice. More troubling still is the way […]

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Category : Blog &On-page SEO

You’ve Won the Battle but not the War: 10 Ways to protect your site from negative SEO

July 16th, 2007 @ // 18 Comments

Last month there was an interesting article in Forbes about the search engine marketing saboteurs. These so-called “SEO professionals” proudly proclaim their job to be damaging the hard-earned rankings of their clients’ competitors. I understand a lot of people would do anything for money, but it’s still unsettling to see such people trumpet their efforts […]

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Category : Blog &On-page SEO

Becoming a Web Authority: The story of Sally and Edward

July 9th, 2007 @ // 16 Comments

Getting permanent search engine rankings for your site requires making it very popular within your specific niche. This is what we call a web authority. Other site owners will naturally link to your site when they are talking about your topic because you have some of the best content out there.  It's common sense that if […]

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Category : Blog &On-page SEO

At last! A Rock-solid Strategy to Help you Reach High Search Engine Rankings

July 4th, 2007 @ // 20 Comments

Every SEO strategy has its good and bad Search engines have long kept their ranking formulas secret in order to give users the most relevant results and to preclude malicious manipulation. Despite all the secrecy, though, it remains extremely difficult for search engine companies to prevent either direct or indirect manipulation. We can broadly classify […]

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Category : Blog &Competitive Intelligence &On-page SEO

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