The Slow Sale: Getting conversions from ads outside the search world
June 25th, 2008 @ Hamlet Batista // 6 Comments
I’ve been spending a little bit of time lately out of the search marketing world and into the broader Internet marketing space. I signed up for every “guru’s” newsletter, accepted all the free offers and I even signed up for a few paid ones. There are a lot of scams out there, but there [...]
Read More »Category : Blog &Conversion Rate Optimization
Engage the Cloaking Device: My presentation at SMX Advanced (slides and comments, too)
June 7th, 2008 @ Hamlet Batista // 9 Comments
I promised everybody that I’d be posting my presentation slides from my talk at the SMX Advanced Bot Herding panel, so here they are! First, let me say that I was very excited to be speaking at a major search marketing conference, and I can say with confidence that all the traveling was definitely [...]
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Using pay-per-click guinea pigs: How to leverage PPC for more successful SEO campaigns
May 27th, 2008 @ Hamlet Batista // 11 Comments
It happens to the best of us. You work on an SEO campaign with a few carefully chosen keywords for months. But when you finally get to the top of the search engine results…nothing. The traffic you expected doesn’t come in or, even worse, neither does the money. You start to wonder, “What went wrong? [...]
Read More »Category : Blog &Keyword Research &Paid Search
Do we follow? A look at the notorious nofollow attribute
May 24th, 2008 @ Hamlet Batista // 21 Comments
This is a post I wanted to do a while ago, but I didn’t find the time. It’s about the infamous nofollow attribute. As most of you know, I’m not particularly a fan of the nofollow tag. In this post I’m going to talk about why it is used and, I say this part sadly, [...]
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Simple SEO: explaining and understanding SEO in the simplest way possible
May 22nd, 2008 @ Hamlet Batista // 7 Comments
It’s been a while since I’ve had time to post here as I am extremely busy with RankSense. In selling an SEO software suite I answer a lot of technical questions, but, oddly enough, I feel I have become much better at explaining what SEO actually is. As SEO has become more mainstream, and [...]
Read More »Category : Blog &On-page SEO
Baiting and Beseeching — Obtaining the right mix of chasing links and getting them to chase you
March 28th, 2008 @ Hamlet Batista // 22 Comments
In this blog, I’ve often spoken about different link-building strategies. Generally, we can break them down into two categories: chasing links vs. letting them chase you. Both methods have their pros and cons, and personally I’ve found that a mixed approach of link acquisition and link baiting is best. In this post I’m going to [...]
Read More »Category : Blog &Link Building
Link Mass: How to determine how much effort it takes to rank for any particular keyword phrase
March 12th, 2008 @ Hamlet Batista // 23 Comments
Based on the emails and response I received for my contribution to the “Link Building Secrets” project, I know that I am not the only one that loves to use metrics to measure how close I am to my goals. Thanks to everyone for your emails and encouraging comments. In this post I want to [...]
Read More »Category : Blog &Featured Posts &Keyword Research &Link Building
A Radically New Concept in Keyword Research
March 12th, 2008 @ Hamlet Batista // 16 Comments
SEO expert and blogger Donna Fontenot recently honored me with a positive review of my recently launched software, RankSense. I must admit that I was not born a salesman and I detest hype and hyperbole, so it feels great when my peers see the value in what I am trying to bring to the market. [...]
Read More »Category : Blog &Keyword Research &SEO Technology
How to Act Like an SEO Expert: Four mistakes to avoid when performing SEO experiments
March 7th, 2008 @ Hamlet Batista // 10 Comments
In yesterday’s post I explained my creative process for uncovering new and interesting search marketing ideas. In this post I want to focus on the other critical element toward becoming an expert: endless experimentation. Of course testing must be done carefully to avoid arriving at the wrong conclusions, which will bring us to another of [...]
Read More »Category : Blog &Web Analytics
How to Think Like an SEO Expert
March 6th, 2008 @ Hamlet Batista // 11 Comments
If you want to become an expert you need to start thinking like one. People perceive you as an authority in your field not because you claim you are, but by listening to what you say or reading what you write. From my personal experience, the key seems to be the originality, usefulness and depth [...]
Read More »Category : Blog &SEO Research
