A lot of people read blogs, books, articles and other materials from so-called 'gurus' that made it big. Readers are hoping to do the same but I know that no one will match success by simply following a guru’s advice. I am not saying this because I think those gurus are necessarily dishonest or are holding back (though most are), but because I've learned that you don't become successful by following a specific formula—especially not a formula that somebody else gave you.
Why? Because success is in many ways all about competition. If you learn things from other people's playbook, they already have the first-comer advantage. You too need to be the first somewhere. You need to find unexploited opportunities of your own.
In this post, I want to tell you about my personal experiences with pay-per-click (PPC) and what I’ve learned over the years. I started my first profitable site back in 2002 on borrowed credit with a CAD$3,000 limit. I turned that $3k in $4.5k with PPC and affiliate commissions—a 50% ROI. It was my first time as an online marketer, an online baby step. And now, several years later, I own a 7-figure per year business, I employ several talented individuals and have time to post on this blog! Read more