Blog

Sphinn Doctor: Adding Sphinn It! (with Sphinn counts) to your feed and website posts

July 20th, 2007 @ // 3 Comments

You have probably read about Sphinn – the Digg-like, social media site for search engine marketers. Almost every SEO/SEM blog has talked about it. If you haven't, Rand's post is an excellent introduction. Instead of trying to explain why it is important to get on the Sphinn home page – that is covered in other […]

Read More »

Category : Blog

Content is King, but Duplicate Content is a Royal Pain.

July 19th, 2007 @ // 12 Comments

Duplicate content is one of the most common causes of concern among webmasters. We work hard to provide original and useful content, and all it takes is a malicious SERP (Search Engine Results Page) hijacker to copy our content and use it for his or her own. Not nice. More troubling still is the way […]

Read More »

Category : Blog &On-page SEO

Canonicalization: The Gospel of HTTP 301

July 19th, 2007 @ // 10 Comments

Usually I don’t cover basic material in this blog, but as a loyal reader, Paul Montwill, requested it, I’m happy to oblige. As I learned back in school, if one person asks a question, there are probably many others at the back of the class quietly wondering the same thing. So here is a brief […]

Read More »

Category : Blog

Our Digital Footprints: Google's (and Microsoft’s) most valuable asset

July 17th, 2007 @ // 16 Comments

After reading this intriguing article in the LA Times, I came to the conclusion that Google has far more ambitious plans than I originally thought. In their effort to build the perfect search engine — an oracle that can answer all of our questions, even answers that we didn't know about ourselves — Google is […]

Read More »

Category : Blog

You’ve Won the Battle but not the War: 10 Ways to protect your site from negative SEO

July 16th, 2007 @ // 18 Comments

Last month there was an interesting article in Forbes about the search engine marketing saboteurs. These so-called “SEO professionals” proudly proclaim their job to be damaging the hard-earned rankings of their clients’ competitors. I understand a lot of people would do anything for money, but it’s still unsettling to see such people trumpet their efforts […]

Read More »

Category : Blog &On-page SEO

Why Quality Always Wins Out in Google's Eyes

July 13th, 2007 @ // 19 Comments

Quality is king in search engine rankings. Of course spam sites using the latest techniques make their way up top—but their rankings are temporary, fleeting, and quickly forgotten. Quality sites are the only ones that maintain consistent top rankings. This wasn’t always true. A few years ago it was very easy to rank highly for […]

Read More »

Category : Blog

Out of the Supplemental Index and into the Fire

July 11th, 2007 @ // 8 Comments

Do you have pages in Google's supplemental index? Get 'em out of there! Matt Cutts of Google doesn't think SEOs and website owners should be overly concerned about having pages in the supplemental index. He has some pages in the supplemental index, too. As a reminder, supplemental results aren’t something to be afraid of; I’ve […]

Read More »

Category : Blog

Popularity Contest: How to reveal your invisible PageRank

July 10th, 2007 @ // 19 Comments

Let's face it. We all like to check the Google PageRank bar to see how important websites, especially ours, are for Google. This tells us how cool and popular our site is. For those of us who are popularity-obsessed, the sad part is that the other search engines do not provide a similar feature, and […]

Read More »

Category : Blog &Link Building

Becoming a Web Authority: The story of Sally and Edward

July 9th, 2007 @ // 16 Comments

Getting permanent search engine rankings for your site requires making it very popular within your specific niche. This is what we call a web authority. Other site owners will naturally link to your site when they are talking about your topic because you have some of the best content out there.  It's common sense that if […]

Read More »

Category : Blog &On-page SEO

Anatomy of a Distributed Web Spider — Google's inner workings part 3

July 6th, 2007 @ // 5 Comments

What can you do to make life easier for those search engine crawlers? Let's pick up where we left off in our inner workings of Google series. I am going to give a brief overview of how distributed crawling works. This topic is useful, but can be a bit geeky, so I'm going to offer a […]

Read More »

Category : Blog

Latest Posts

Testimonials

"Hamlet is a passionate and focused entrepreneur with excellent ideas, a wealth of knowledge and a very sharp technical ability. It is a pleasure to work with Hamlet."

Richard Chmura — Owner, GoStats Web Reporting Corp

Subscribe Now