Sphinn Doctor: Adding Sphinn It! (with Sphinn counts) to your feed and website posts
July 20th, 2007 @ Hamlet Batista // 3 Comments
You have probably read about Sphinn – the Digg-like, social media site for search engine marketers. Almost every SEO/SEM blog has talked about it. If you haven't, Rand's post is an excellent introduction. Instead of trying to explain why it is important to get on the Sphinn home page – that is covered in other [...]
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Content is King, but Duplicate Content is a Royal Pain.
July 19th, 2007 @ Hamlet Batista // 12 Comments
Duplicate content is one of the most common causes of concern among webmasters. We work hard to provide original and useful content, and all it takes is a malicious SERP (Search Engine Results Page) hijacker to copy our content and use it for his or her own. Not nice. More troubling still is the way [...]
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Canonicalization: The Gospel of HTTP 301
July 19th, 2007 @ Hamlet Batista // 10 Comments
Usually I don’t cover basic material in this blog, but as a loyal reader, Paul Montwill, requested it, I’m happy to oblige. As I learned back in school, if one person asks a question, there are probably many others at the back of the class quietly wondering the same thing. So here is a brief [...]
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Our Digital Footprints: Google's (and Microsoft’s) most valuable asset
July 17th, 2007 @ Hamlet Batista // 16 Comments
After reading this intriguing article in the LA Times, I came to the conclusion that Google has far more ambitious plans than I originally thought. In their effort to build the perfect search engine — an oracle that can answer all of our questions, even answers that we didn't know about ourselves — Google is [...]
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You’ve Won the Battle but not the War: 10 Ways to protect your site from negative SEO
July 16th, 2007 @ Hamlet Batista // 18 Comments
Last month there was an interesting article in Forbes about the search engine marketing saboteurs. These so-called “SEO professionals” proudly proclaim their job to be damaging the hard-earned rankings of their clients’ competitors. I understand a lot of people would do anything for money, but it’s still unsettling to see such people trumpet their efforts [...]
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Why Quality Always Wins Out in Google's Eyes
July 13th, 2007 @ Hamlet Batista // 19 Comments
Quality is king in search engine rankings. Of course spam sites using the latest techniques make their way up top—but their rankings are temporary, fleeting, and quickly forgotten. Quality sites are the only ones that maintain consistent top rankings. This wasn’t always true. A few years ago it was very easy to rank highly for [...]
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Out of the Supplemental Index and into the Fire
July 11th, 2007 @ Hamlet Batista // 8 Comments
Do you have pages in Google's supplemental index? Get 'em out of there! Matt Cutts of Google doesn't think SEOs and website owners should be overly concerned about having pages in the supplemental index. He has some pages in the supplemental index, too. As a reminder, supplemental results aren’t something to be afraid of; I’ve [...]
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Popularity Contest: How to reveal your invisible PageRank
July 10th, 2007 @ Hamlet Batista // 19 Comments
Let's face it. We all like to check the Google PageRank bar to see how important websites, especially ours, are for Google. This tells us how cool and popular our site is. For those of us who are popularity-obsessed, the sad part is that the other search engines do not provide a similar feature, and [...]
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Becoming a Web Authority: The story of Sally and Edward
July 9th, 2007 @ Hamlet Batista // 16 Comments
Getting permanent search engine rankings for your site requires making it very popular within your specific niche. This is what we call a web authority. Other site owners will naturally link to your site when they are talking about your topic because you have some of the best content out there. It's common sense that if [...]
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Anatomy of a Distributed Web Spider — Google's inner workings part 3
July 6th, 2007 @ Hamlet Batista // 5 Comments
What can you do to make life easier for those search engine crawlers? Let's pick up where we left off in our inner workings of Google series. I am going to give a brief overview of how distributed crawling works. This topic is useful, but can be a bit geeky, so I'm going to offer a [...]
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