The Company

Lehman’s has been family owned and operated since 1955. They offer hundreds of simple products that simply work, from planting and preserving to off-grid living. They have over 300 vendors within 45 miles of their store and ship their products to over 85 countries. Their products have been featured in dozens of high profile Hollywood productions, such as The Gangs of New York, Cold Mountain, and Pirates of the Caribbean: Dead Man’s Chest.

The Challenge

Increase Traffic & Increase Revenue

Like many e-commerce companies, Lehman’s’ purpose for pursuing a better understanding of SEO was to increase traffic to their website, so that their online sales and revenue could then increase. As they stated:

SEO has always been a bit of a mystery for our team. We needed expert advice from someone who could give us low-risk, high-return results to drive qualified traffic to our site.

Lehman’s turned to the Hamlet Batista Group because they were not happy with the amount of organic traffic that they were receiving through SERPs (Search Engine Results Pages), and wanted to increase their SEO revenue.

Our Approach

We took a technical approach in helping Lehman’s with their SEO efforts. First, we audited their website from a technical SEO perspective, and then we informed them of the issues that their site was encountering. We then gave them recommendations on how to fix these issues. We also performed a link analysis for them, assisted them with keyword research, and offered them content ideas.

The Solution

Our solution for helping Lehman’s came from the implementation of the recommendations that we offered them. We thoroughly analyzed every single aspect of their website, to make sure that every possible step could be taken to better their site from a technical SEO viewpoint. We were there to walk Lehman’s through each step of our recommendations and helped them whenever they had any questions or issues regarding the implementation process. As they said:

Hamlet patiently and systematically walked us through the entire process, from content, to technical support, to delivery. Perhaps most importantly, he took the time to learn what capabilities and resources we had, and developed a customized approach that was appropriate for our team.

The Results

We are very proud to say that while we have worked with Lehman’s they have seen an increase in organic search revenue thanks to our recommendations. As they state:

In 2014, for the month of February, we saw a 43% increase in revenues from Organic Search compared to January. That monthly growth also strongly contributed to a 45% TYD Organic Search revenue increase over 2013.

We continue to work with Lehman’s and are happy to report that they are still very happy with their decision to have us assist them with their SEO efforts. As they say:

Taken with all other traffic sources, February website revenues outperformed January by 26.3%, and YTD we’re seeing a 12.8% boost. We have a number of additional items to complete and look forward to continued success with Hamlet and his team.