Keepers and Sneezers: Two signals of branding success
By Hamlet Batista at August 31, 2007 | 12:51 am | 0 Comment
The power of branding I talked about defensible traffic in my previous post, but ultimately all your traffic sources can disappear, leaving you only with the visitors that remember your site, the ones that do not need to follow a link or click on a Google Ad. For me, those visitors are an excellent measure
Categotries : Blog , Social Media Marketing
Grade School Blogger: Seeking attention through controversy
By Hamlet Batista at August 11, 2007 | 12:22 am | 4 Comments
For marketers, branding is an easy concept. For me, as a technical guy, it took me a while to get it. The more people aware that you or your product exists, the better the chance that they will buy from you. Simple, right? But how do you get people to notice you in the first
Categotries : Blog , Social Media Marketing
What is the problem with generic product names?
By Hamlet Batista at June 25, 2007 | 12:54 pm | 0 Comment
If you have read my about page, you already know one of my businesses: NearshoreAgents. You can learn more about what we do by visiting the website. I want to share a nice little debate I recently had with the company's marketing and sales director, Michael Payne. We were brainstorming the right name for a
Categotries : Blog
