As you are probably aware, FeedBurner's way of tracking subscriptions is a little bit unreliable. You've probably seen your subscription numbers drop significantly during the weekends and during the days when you have no new posts or little activity. If you’re like me, you want to know your actual subscriber numbers.
There isn’t a straightforward solution, but I have a couple of ideas I'd like to test. One of the easiest involves using FeedBurner’s Awareness API to gain access to the raw data collected and interpreting the data myself in a more useful way. The other idea takes a little bit more time and involves parsing the RSS hits from the web server log file. I explained my idea for the log file in this comment.
The API idea has the disadvantage that depends on FeedBurner, and my hands would be tied later if I wanted to create a competing product. On the other hand, the log file idea is complicated by the fact that, once you’ve moved your feed to FeedBurner, your RSS hits no longer go to your website. You only get the RSS hits from FeedBurner. That is major obstacle. Read more