snakes.jpgOptimizing for highly competitive keywords requires a completely different strategy than optimizing for non-competitive ones. First, let’s clarify a few points. When I talk about long tail or fat head keywords, I am talking in relation to the search demand for those particular keywords. I am not talking about the offer (the number of sites competing for those keywords). Although demand and competition are generally in direct proportion, there are cases where this is not the case, such as unexploited niches.

In this post, let’s just explore the simple case where you are targeting non-competitive keywords. They have decent demand but not a lot of competition. You may be asking yourself how you can tell the competitive and non-competitive keywords apart.

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There are many blogs about SEO. Many of them have done, and continue to do, a great job with traditional ideas. Unfortunately, knowing and doing what everybody else does is not a competitive advantage.

This blog is different. It’s about learning the most advanced SEO techniques, led by one of the industry’s up and coming SEO thinkers. Here you will find advanced search engine marketing tips and techniques that give you an edge over your competitors. The ideas are totally original: a fusion of Hamlet Batista’s own experience, research and careful experimentation, along with his readers’ questions, ideas, and thought-provoking input. Come along for the ride and explore, participate and push the limits of today’s SEO.
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