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Oftentimes what we would really like to do, will not bring the money we need to survive immediately.
What I really love is writing software and solving problems, yet I had to learn the boring part of business and marketing. I was very lucky that SEO required a great deal of technical understanding and was really fun to do in the early days.
In order to support myself and fund my software business, I started doing affiliate marketing in highly profitable markets such as on-line pharmacy, finance, travel, etc. These markets are extremely competitive, however with the right knowledge and tools you can thrive. Take for example one of my old affiliate sites http://www.tripscan.com which ranks organically in the top 20 (used to be top 5 when I was actively marketing it) in Yahoo for the highly competitive phrase “vacation package” which has more than 50 million competing sites.
The key is to start small and find keywords that nobody else — or a few smart ones — have thought about. Most people call this “the long tail” but let me tell you that it is longer than most marketers think.
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