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Nov
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Viral marketing may be one of the most powerful and cost-effective ways to market a product or service, but achieving success remains more of an art than a science. In fact, one of the most frustrating aspects of viral marketing is that you can spend a lot of time and money on what seems like a great idea, yet ultimately be faced with disappointing results. I’ve been playing around with a simple framework to put my viral ideas to the test before committing major resources. Call it “viral ideas split testing.” I think you’ll like it…
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