The Truth About Sitelinks: Site structure is splendid, it seems
By Hamlet Batista at August 9, 2007 | 12:33 am | 12 Comments
There has been a heated debate on Sphinn about a controversial post by Rand Fishkin of Seomoz. There is a lot to learn from that discussion, but instead of focusing on the debate, I want to talk about something that keeps coming up: Google's Sitelinks. Google doesn't provide a lot of information, but this is
Categotries : Blog , On-page SEO
Our Digital Footprints: Google's (and Microsoft’s) most valuable asset
By Hamlet Batista at July 17, 2007 | 3:58 pm | 16 Comments
After reading this intriguing article in the LA Times, I came to the conclusion that Google has far more ambitious plans than I originally thought. In their effort to build the perfect search engine — an oracle that can answer all of our questions, even answers that we didn't know about ourselves — Google is
Categotries : Blog
Determining searcher intent automatically
By Hamlet Batista at June 5, 2007 | 2:12 am | 0 Comment
Here is an example of how useful it is to learn SEO from research papers. If you’ve read some of my previous posts, you will know that I am a big fan of finding out what exactly search visitors want. I posted about classifying both visitors and landing pages, so that search visitors looking for
Categotries : Blog , Keyword Research , SEO Research
Visitors intentions and correct landing pages
By Hamlet Batista at May 26, 2007 | 12:29 am | 0 Comment
One of the most often-overlooked aspects of search engine marketing is building sites and doing keyword research without first considering the importance of understanding the visitors and giving the right information they seek. For a successful campaign, there needs to exist a website that is designed with a clear path that leads the visitor to
Categotries : Blog , Conversion Rate Optimization , Keyword Research
